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Built from legacy
Denori was born from legacy a way of seeing the world through craftsmanship, care, and the enduring beauty of what’s made by hand.
Founder and Principal Designer Courtney Petrovich grew up watching her parents, Dennis and Lori, build and restore homes with intention and remarkable attention to detail. Together, they transformed a 1912 dairy farm and built three homes on the property, creating a place rooted in connection, warmth, and craftsmanship.
After their passing, their influence became the foundation of Denori Designs. Named in their honor, the boutique design firm carries their legacy forward through thoughtful, intentional spaces designed with care.
Courtney Petrovich
Courtney Petrovich is the Founder and Principal Designer of Denori Designs, bringing a unique perspective as both a hospitality designer and active STR and boutique hotel investor.
Her own portfolio generates over $600k in annual revenue, and she has more than doubled revenue on her properties through strategic design. She has also helped boutique hotel investors raise hundreds of thousands in capital by creating spaces designed to stand out and support premium valuations.
Rooted in Expertise
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Cornell Hotel Planning & Design Certificate
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Co-Author, Hospitable Hosts
#1 Bestselling book -
Active STR & Boutique Hotel Investor
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Properties Designed Nationwide
The People Behind The Vision
Meet Our Team
Denori is built on the belief that
design should do more than look beautiful,
it should perform.
Olivia DuLong
Lead Designer
She brings a sharp eye for detail and a deep understanding of how design drives value. With hands-on experience across renovations, new construction...
Lynne Fama
Project and Procurement Manager
As Project and Procurement Manager at Denori Designs, Lynne Fama ensures every project moves seamlessly from concept to completion...
In the Media
Press & Podcast
Featured conversations with Courtney on design, ROI, and the evolving future of hospitality, shared across the industry's leading platforms
As designers, operators, and investors in short-term rentals and boutique hotels, the team approaches every project through both a creative and strategic lens. By combining guest psychology, market data, and intentional design, each space is crafted to drive demand, increase revenue, and deliver long-term asset value - while creating an experience guests remember.
